“Max Potential” off the upcoming album, The Passionate Ones, is a declaration. Nourished By Time delivers a track that feels like a private monologue turned sonic performance, steeped in irony and inner confrontation. The tempo is unhurried but deliberate, pulsing like a slow walk home from a party that went sideways. It lives somewhere between new wave nostalgia and digital soul, but refuses to settle into any genre lane.

The beat itself is minimal, but emotionally charged. The synth lines sound brittle and bruised, like something salvaged from the back of a ‘90s drum machine and reimagined with intention. There’s groove, but not for dance. There’s rhythm, but not for comfort. The bass isn’t trying to carry the song, it’s holding it together.

Lyrically, “Max Potential” plays like a late-night voicemail to the self, part plea, part roast, part reckoning. There’s a running thread of duality, wanting to be more, while simultaneously admitting you might be the one holding yourself back. You feel the weight of not just ambition, but disillusionment with systems, with expectations, and maybe with the idea of potential itself.

Vocally, it’s refreshingly raw. Nourished By Time sings like someone who isn’t trying to impress you, trying to tell the truth. At times, it’s slightly off-pitch, but it feels intentional. Like it would’ve been worse to perfect the performance and lose the soul. That kind of artistic honesty is rare.

This song, may not be a chart topper, but is designed to hit yours nerves and revoke a positive response. And it does.

Check for Nourished By Time on IG: @nourishedbytime_

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