Unlike social media posts, which disappear within hours or days, blog articles last for years. A well-written feature can continue bringing in new fans and listeners months—even years—after its publication.

For example, an artist who gets featured on Medium or Hood Illustrated may find that new fans are still discovering their music months later through Google searches. This long-term exposure is something Instagram, Twitter, and TikTok simply can’t provide.

Additionally, blogs allow for deeper storytelling. While a social media post might focus on promoting a song link, a blog article can delve into:

• The inspiration behind the music
• The artist’s journey and struggles
• Upcoming projects and future plans

This type of in-depth coverage helps fans connect with an artist on a deeper level, making them more likely to stay engaged long-term.

Key Takeaways:
✔ Blog articles outlast social media posts in terms of visibility
✔ Blogs provide more detailed storytelling than short social media captions
✔ A single feature can continue driving traffic and streams for months